Spec: Headspace Ad
My Roles: Designer & Animator
Headspace is a meditation app offering guided sessions, breathing exercises, and sleep tools to enhance users' well-being. Known for its simple yet charming designs, many of their visuals are tailored to vertical formats—a smart choice given their smartphone-centric focus. However, I see a wonderful opportunity for showcasing their fun designs in a widescreen format.
With that in mind, my goal was to create a demo widescreen Headspace ad using their existing designs.
To repurpose these pre-existing designs, I first needed to identify recurring patterns. Recognizing key design elements allowed me to create new assets that felt cohesive and stayed true to the brand. Three standout features were:
The use of simple geometric shapes
Dynamic, saturated color palettes
Well-balanced compositions
Using these insights, I sketched thumbnails and developed them into styleframes in Adobe Illustrator. From there, I brought the project to life through animation in After Effects.
